Are Hybrid Sales Running Out of Gas?

Are Hybrid Sales Running Out of Gas?:

Are Hybrid Sales Running Out of Gas?

High fuel prices created a buzz around the efficient vehicles. But as consumers do the math, the cars are becoming a tougher sell.

Every car company hopes for hit models that are in high demand, and long windows of time in which it doesn’t have to offer sales incentives. Hybrid cars and SUVs have been among that exclusive club. But auto makers investing in the vehicles are seeing some cracks in consumer demand as more people question hybrids’ financial payback.

Seventeen hybrid-electric models will be available in the U.S. by the end of this year, and J.D. Power has forecasted that sales will reach 260,000 units, or 1.5% of all auto sales. But if hybrid sales hit that level, it won’t be without a lot more marketing and sales incentives than they have received so far.

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Posted on April 20, 2006, in News and politics. Bookmark the permalink. Leave a comment.

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